Struggle to build targeted traffic?
This page is for people or businesses who plan to bring anything online or
might already have a web site, and who are interested in attracting targeted
web audience to their information or services.
What is not used
Time-management-guide.com does not buy traffic, like one might do via pay per
click search engines. For now, it does not use any paid listings in major
directories, like www.yahoo.com. Though still understanding the importance of
external links to the site, the site does not trade the quality of information
and links out just for a link exchange, to increase link popularity. No paid
online or offline advertising either.
Though time after time the pages or links to this site are used in training
sessions or time management seminars, this is still a small percentage
compared to the rest of the traffic.
The state of the traffic so far
Even before using any of those above traffic building techniques, which
sometimes can be costly without reasonable return on investment,
still manages to have traffic of over 6,000 unique visitors, around
20,000 page views per month. And this is for a site with only around
30 pages. (I see traffic grow as I add more pages.)
In June 2003, time-management-guide.com is in the top 167,020 sites on the web,
based on Alexa.com
toolbar ranking. With over 40 million active sites on the web (according to
Netcraft.com June 2003
survey), that places time-management-guide.com within the top 0.5 percent
of all active web sites.
The actual traffic sources
So, where the traffic comes from? According to the time-management-guide.com
log statistics, most of traffic is from search engines(indexed for free, no
paid listings or paid inclusions), especialy from www.google.com and related
domains like www.google.ca,
Most of this traffic is highly targeted at the specific information I have on
the site pages. This is what I conclude from the keywords used in the searches
that lead to my site. Like, for example, "time management techniques",
"effective delegation", or "personal goal setting".
Note also that I don't spend time on researching the newest tricks to get
higher search engines rankings. I don't trust tricks, I focus only on what I
believe can work in the longer term, such as theme-focused niche sites.
How it is done
Now, after I described the situation I've arrived at by now, a few words on
what I've done so far.
Well, I didn't invent any strategies of my own. Basically, all I did about
traffic, web site building, administration, tracking, reporting, etc, was to
rely completely on the
Site Build It!
I trusted the Site Build It! manual for understanding and for a detailed
action plan for what to aim at and what to do. I relied on Site Build It!
Express newsletter (for Site Build It! owners) for keeping me up to date on
any important changes in the relevant web technologies, search engine
situation, or anything else that affects the business. And I used the
Suite Build It! to make this all happen in practice, for domain name
registration and web hosting, keyword research and niche identification, web
traffic tracking and web statistic reporting, web design, search engine
optimization, submission and rank tracking.
I haven't ever feel a need for any extra tools. I don't even have an HTML
reference on my desk. My focus has been on writing the content pages. All the
rest I've left to Site Build It!.
Finally, what can I say about Site Build It! cost effectiveness for me?
yearly fee seems affordable even with a student budget, this is probably not
the main point. What is more important is the site's ability to pay for
itself. Within its first year, while growing from nothing, the site brought
back a few times the invested fee. And it continues to earn even when it is
left untouched. The source of the earnings is the affiliate commissions.
Shared revenue (affiliate) programs are a rapidly growing phenomenon on the
web. Affiliate programs are commonly used to help cover the costs of
maintaining the web sites, by many corporate sites or sites that sell a
product or service of their own, and even by nonprofit sites and other purpose
sites (hobby or personal).
For some people affiliate programs become a part-time home business.
Whatever you planned to do with the affiliate revenues, much of the
Site Build It! system is build around maximizing those revenues.
I didn't know about affiliate programs before the Site Build It!, but I gained
much of the necessary expertise, enough to make things work, via the
Site Build It! manual. Later I read some more books (it is mainly e-books that
are available) on affiliate marketing. Sometimes I could see a few extra
tricks, but I could not find anybody who covered all the affiliate business
fundamentals as clearly and thoroughly as Ken Envoy in the Site Build It!
manual. Actually many of those e-books refer to Ken Envoy as one of the key
authorities in the affiliate marketing.